Personal Fri 15 Sep 2006 8:56
Zune: Microsoft’s next freestyle drowning anchor

So Microsoft makes a move on the ipod Apple: Zune. And since Microsoft is Micro$oft this really means this: they’ve copied the ipod.

Ok, ok, the screen is bigger, and the navigation wheel is black. Since Apple had their big announcement on the new ipod generation, the new itunes release and the future itv just on the 12th of september, this is what Microsoft can come up with two days later… ![]()
Let’s face reality here: Microsoft is already trying to save what they can of the future I-won’t-use-Microsoft-Vista-Users. Vista (the brand new generation of Windows OS) will not let you use any third party software unless it has a license to run under Vista. Which basically means that everyone has to buy a license for their programs under Vista: this goes for Shareware, Freeware, and the small little plugins, the usefull recovery tools etc.
I use a lot of smaller party products (such as Archivista, which is a scanning and archiving software that has no limits and makes having a digital archive with full text search in the scanned documents a charm), and I cannot see them spending thousands of Dollars for a Windows license: so this will put them out of business. Another point: Vista will not play any old software that doesn’t have such a license. Software you have already purchased and have a license for. This of course is against property law and will have it’s effects, but I’ll come to that in a moment. And what about things like Avast! (THE best free anti-virus scanner around) and other free programms: they of course will have to be paid for in the future to finance Windows licensing.
Zune is now claimed top be the ipod-killer.
With Zune will come a complete store… great: but the Player will not play any music purchased over Apple iTunes. Again: property law violation. You bought it and privately you can do with it what the heck you like. I’d advise Microsoft to get a better legal departement. But Zune will have something that Apple has not: you can SHARE your music with your friends. Well, not really anyway, since any shared music can only be played three times within three days of sharing process. After that it’s blocked. Also: titles purchased from the Zune Store can at any moment be blocked on your player if anybody (such as the artist) wishes so… Again: property law and personal rights on things you’ve paid for.
Who are they trying to kidd here? Zune will in no way be an ipod killer. It’s just another gadget for the careless users that want an all in one package with no worries. Because, anybody with a little brain will change their Windows OS for Linux or buy an Apple when Vista hits the market. I sure will.
And then there is the simple point someone at ipodlounge.com made quite a while back: it may have more functionality, it may have more battery power, it may have more storage etc… but well, it’s just not an Ipod.
I have a 40G 3rd generation one.

Sure, I should have swapped it a long time ago for the fancier version with colour screen, video functionality, photo sharing etc. etc. Well, I wont. It’s a beauty, it’s a friend that you have with you in the moment when life’s soundtrack doesn’t fit and you need your song to play over it. The emotional link you get to your ipod is beyond anything that just involves gadgets or simple design questions.
I might get another one, since mine is full with half of my CD collection. But I will never dump my old Ipod. It’s a friend and it has served me. So, Zune… bring it on. I am not the least impressed…
Technorati Tags: microsoft, ipod, zune, vista
Articles:
Follow-up by Businessweek by Arik Hesseldahl
